September 29, 2016 | No Comments
This weeks article, 5 Ways to Target Donors for Year End Fundraising Success, is informative for every non-profit organization as it helps us understand how to create a personalized donor experience. Having a donor feel appreciated, noticed, and unique is important when it comes to creating the best possible donating opportunity. Segmenting your donors and sending tailor made communications are two effective ways to maintain a positive donor relationship. After my organization,Kars 4 Kids, receives a donation, we will send the donor a personalized hand written note thanking them for their kind donation, along with a photo book featuring photos of the children we aid through our various programs. This is but one example of creating a customized donor experience, and helping them feel great about their donation.