Eliyohu Mintz

A Peek Inside the Non-Profit Sector

This week’s article, “Lift up Your Nonprofit Donors with Their Olympic Moment”  relates that every non-profit should aim to give their donors the high of donating; of feeling like an Olympian who just won the gold. After all, they are the ones that help keep our non-profits running, so why shouldn’t they feel this way?

To play devils advocate for a moment, here is a point to ponder: has this “Olympic moment” created a cycle of donors actively seeking the constant “high”? What happens if they stop feeling it? Of course we need to thank our donors properly and sincerely, but I believe that same need can create a culture of unrealistic donor expectations. At Kars 4 Kids, we constantly aim to help the donor feel great about their donation, with guidance throughout the process along with a generous donation gift. However, would giving a larger gift or form of recognition create expectations of feeling a larger Olympic moment? Does this take away from the aim of your non-profit? This is just one point to ponder while creating a relationship with your donors.

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