Eliyohu Mintz

A Peek Inside the Non-Profit Sector

Donor retention is vital for the success of a nonprofit, and this article gives some great ways in order to keep your existing donors.

  1. frame giving options as a repeating gift- while your donors can turn down this option, it introduces the idea of being constant donors
  2. active notifications- keep the donors informed with this personal touch. Can be done through email or text.
  3. automatic account updates
  4. say thank you! Making the donating process human- remembering there is an actual person on the other end- will definitely make them feel grateful and likely to donate again
  5. share your news- keep the donors updated on what is going on in the organization, and keep them informed on where their donor dollars go.
  6. opportunities for repeat giving- once a month give your donors the opportunity to give. Don’t wait for them to come to you!

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